Website Cost Using a Web Designer

How Much Does a Website Cost Using a Web Designer?

$5,000 – $30,000 upfront cost
WordPress Cost BreakdownRequired? Price More Info
Monthly SubscriptionEmoji icon$500 - $1,000 per yearYou may end up paying an ongoing fee, but this depends on your contract with your designer, and how much maintenance you need.
Apps / plugins (optional)Emoji icon$0Your designer will include these in your site if you’ve asked for certain features, meaning it’s included in their quote.
ThemesEmoji icon$0If your designer is building from scratch, then this cost is included in their quote. Alternatively, you can buy a theme and ask a designer to customize it for you, in which case you need to pay for a theme yourself first.
Hosting Emoji icon$2.95 - $50Hosting is an essential cost. Some designers handle this for you, but others don’t, so always check. Remember that hosting is usually charged per year, so expect to pay at least $35 per year upfront.
SecurityEmoji icon$0 - $200 per yearSecurity can come built into your hosting plan, but it’s worth investing in extra security measures. There are free security plugins you can use to keep costs low.
Professional helpEmoji icon$5,000 - $30,000 upfront costYou’re paying an expert to design and create your website for you. If the site is super complex, you’ll also need to hire them on an ongoing basis to make edits to your site.

Hiring a web designer to plan and create your site puts your project firmly in the hands of the professionals. You don’t get to totally sit back and relax – you’ll need to work with your web designer to create a site you love – but it does take a lot of the heavy lifting away from you.

Hiring a web designer is best for: 

  • Anyone needing a very complex website
  • Those with zero time or technical confidence
  • Big budgets and big, custom websites

This is possibly the hardest cost to estimate, because different web designers will charge different rates depending on the project and their own experience. You might choose an agency or a freelancer, and this will also affect the cost.

On the whole though, you’re looking at a cost between $5,000 and $30,000 to get someone to create your website for you.

We tried and reviewed the design agency Hibu, so we can give you a more accurate estimate based on their charge rates. However, remember that other agencies and freelancers will have their own pricing tables.

When we tested Hibu, we paid an upfront cost of $449, and then an ongoing fee of $129 per month.

Hibu’s upfront quotes range between $99 and $449, which covers the creation of your website. This is dependent on how many pages you need, which features you want, and if you need to sell through your site.

There is then an ongoing fee, which ranges from $99 to $159 per month. This covers hosting and security, grants access to support, and lets you create maintenance requests.

Price is pretty important here, because if you pay less than $5,000, you could end up with a poorly designed website – and run into problems pretty quickly as you try to maintain it. This is not an option if you’re not confident in your budget, so don’t overstretch yourself!

What Affects the Cost Of Hiring a Web Designer?

Here are some things to think about when hiring a web designer, which will all factor into the final cost of building your website: 

  • How complex is your website plan?
  • Do you want the designer to handle hosting, domains, and plugins for you? Or do you just want them to design and build your site?
  • Will you need them to carry out ongoing maintenance on your site? Or will you do this yourself?
  • Do you have a premade template you want the designer to customize? Or do you want the designer to build your site from scratch?
  • What sort of features do you need? For example, will you be selling online?
  • How many pages is your website going to be? You’ll need to know this beforehand to get an accurate quote.

It’s often a good idea to manage your own hosting and domain name, because then it’s in your name and under your control. This makes running your site easier, and gives you a bigger say over your site – for example, it’ll make moving hosting providers much easier.

Cost of Building a Website: Web Designer Breakdown

So, what exactly are the costs involved in hiring a web designer? The table below breaks down the different factors that you pay for, to give you a better idea of exactly what you’re paying for, and the average costs involved:

Factors Hiring a Web Designer
Setup$160
Design & Building $5,000
Content Creation $500
Training to Use it $600
Maintenance$500
Total$6,760

This highlights some of the often unseen costs of using a web designer, such as having to train to use your own website after they’ve made it. The average cost of hiring a web designer to build your website is $6,760. 

You’ll likely find there’s some overlap here with the WordPress building method, because many designers and developers use WordPress to create their sites.

In fact, one way of cutting down the cost of hiring a web designer is to buy a premium WordPress theme and then ask the designer to customize it for you, rather than getting them to build you a site from scratch. If you’re looking to save where you can, this is a good middle-ground, which we’ll discuss in more detail next!

How to Reduce the Cost of Hiring a Web Designer

Okay, you might be thinking you can’t afford to spend over $6,000 for a web designer to create your site. What you mustn’t do is find a designer with dirt-cheap prices to save funds – you won’t get value for your money this way. 

If you’re super tight for cash, the reality is you should probably head to either the website builder or WordPress section of this article, because a web designer is supposed to cost thousands of dollars. You usually get what you pay for when it comes to hiring a designer!

However, there is a way to slightly lower the cost of hiring a designer to create your site. And that’s to buy a premade WordPress theme, and ask a designer to customize it for you.

This option is “in-between” a DIY website and a fully custom built website design.

You can hire a designer to help customize a premade template into something unique just for you.

This is a good option if you are not ready for an entirely custom website, and if pre-made templates are not exactly what you want.

You can pay by the hour or by the project for design customizations.

Expect to pay between $300 and $1,000 for template customization – the average is around $600 for this sort of service.

The cost varies depending on how much work you want to be done, such as adding a header image, moving the logo, creating a fixed navigation bar, changing the overall layout design etc.

However, for a full, custom job from a capable designer, you’re looking at at least $10,000. 

How Much Does It Cost to Create Website Content? $50 – $80 per hour

Once the framework of your site has been designed, you need content for your website. Designers can charge for content creation by the hour, or by project:

  • $50 – $80 per hour
  • $250 – $500 minimum charge per project. This may include a minimum of 3 pages, and additional pages will be a slightly cheaper.
  • Logo or branding design will be about $100 – $1500 depending on the extent of the branding design you need.

You may also want to budget for ongoing maintenance costs. That’s usually about $100 – $500 per year, provided you don’t make any major alterations to your website design.

Here’s a summary of the various costs involved in hiring a professional to build your site for you:

Type of WorkTime and Cost
Website Setup CostsHosting Cost: $5 – $250/month
Hiring a Pro to Set Up: $50 – $200 (1-time fee)
Time: 1 to 6 hours
Website Builder Software Learning CostsPaid Tutorials: $50/month
Time to Learn Basics: Few hours
Time to Learn WordPress: Weeks
Website Design Costs Basic Templates: $35 – $50
Premium Templates: $80 – $200
Template Alterations: $300 – $1,000
Custom Design: $5,000 – $10,000+
Website Building Costs Free if you do it yourself (but will cost you time)
Hourly Costs of a Designer: $50 – $80/hour
Average Cost of Content Population: $500 – $5,000*
The range is wide as it depends on how much content you have, and how many pages.
Website Maintenance Costs Developer Cost: $100 – $180 per hour
Estimated Annual Cost: $500 – $1,000

Overall, the most expensive option is to hire a web designer to build you a site from scratch. This will cost you somewhere around the $10,000 mark. There are certain things you can do to bring the cost down, such as keeping your site to a minimum number of pages and being ruthless with the features you need.

You can save some money by buying a premade theme, and then asking a designer to customize it for you – this customization usually costs around $600.

However, what you mustn’t do is try to save money by hiring a web designer on the cheap. You’ll still end up paying a few thousand, and chances are you’ll end up with a website you’re not 100% happy with!

Web Designer Website Cost: Summary

Average price range: $6,000 – $10,000+

Two charges:

Upfront cost: $5,000 – $10,000+ 

Ongoing charge: $500 – $1,000 per year

What do you pay for? 

  • Security and hosting included in some packages (always check)
  • Web design
  • Website creation
  • Content creation
  • Ongoing maintenance

Total cost estimate: 

Upfront cost: $6,760

Ongoing cost: $500 – $1,000 per year

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